Thursday, October 23, 2008

Reality Check on Guy Kawasaki

Guy Kawasaki is an interesting guy and I have been following his writings for some time.

This brief biodata is from wiki;
Guy Kawasaki (Born August 30, 1954) one of the original Apple employees responsible for marketing the Macintosh in 1984, is a Silicon Valley venture capitalist. He is noted for bringing the concept of evangelism to the high-tech business, focusing on creating passionate user-advocates for the Apple brand. Kawasaki was a former Apple Fellow, and after leaving the company, became CEO of a pseudo-spin-off of Apple called ACIUS, which produced the 4th Dimension database program. He also started the company Fog City Software. Recently, he has been involved in the rumor reporting site, Truemors, and an RSS aggregator, Alltop. As of August 2008 his blog "How to Change the World" is ranked 88 in the world.

Kawasaki has a B.A. in psychology from Stanford University and an MBA from University of California, Los Angeles. He is Japanese American and a native of Honolulu, Hawaii where he attended the Iolani School.

He is currently a Managing Director of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms located in Silicon Valley, California as well as co-founder of Nononina, the company that created the Truemors and Alltop websites.

This book, Reality Check (2008) is his latest. He writes in the introduction, "...I grew frustrated with the shortcoming of blogging, which I started to do in earnest in 2006 with my blog "How to Change the World." I quickly learned that people rarely scroll past the home page of a blog or search for previous material. However I wanted my blog to serve as a constant reference source for a wide range of topics of entrepreneurial interest. The reality is that blogs and online sources don't do this very well for everyone.

...inspired me to publish Reality Check.That is, I wanted to provide hardcopy information to hardcore people who want to kick ass, and I wanted this information in something you can hold you your hands-aka, a book. Why a book? Because a book boots up faster than a blog and a book has better copyediting and fact-checking than a blog. Also a book is not dependent on Internet connectivity, battery life, or of the ineptness of HTML printing. And best of all, because you can write in a book, stick stickies in a book, and dogear its corners."

Here is it folks, the guru of Silicon Valley prefers a book to a blog!

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